Recall the images of the classic touring cars and automobiles that you have seen in the wonderful o fantasy musical movies of the 30′s and you will have the classic for ever touring buggy – the Dusenenberg fine motor vehicle. To this day may insist that due to its Germanic Teutonic name the “Duesy” must of course be a European automotive product of the highest pedigree and vintage.
The Duesenberg’s were designed by race car builders and hard running pioneers August and Fred Duesenberg. Indeed the great Duesenberg J series cars reflected the pair of brother’s racing backgrounds. Duesenberg J models incorporated such advanced features of their time as straight eight engines, double overhead camshafts and even four valves for each cylinder – which was indeed a power seeking as well as expensive innovation for its day.
Sure there had been vehicles on the racing circuit and circuits that had used “in-line” 8 cylinder motors but these were largely test and experimental vehicles subject only the tinkering of automotive mechanics and their racing masters. Highly expensive and more temperamental, it was the American Duesenberg Motor Company that served to introduce this powerful automotive industry innovation to production vehicles. It was the Dusenberg Motor Company that introduced the “8″ to America not Henry Ford of the Ford Motor Company.
Why was it that it took a luxury high end automotive series of products to bring the Duesenberg line of motor vehicles to the automotive historical forefront and not the innovations of the racing car brothers ? First as always is cost – that is in relation to its marketplace. Always consumers and car buyers look and compare a vehicle for purchase to other products in its market segment and niche. Its a price comparison process to the “competition” and competitive vehicles in the auto transportation marketplace. The Model A was priced over the budget of most car buyers – a hefty seven to 8 thousand dollars – which was a very large sum in the eras of the roaring’20′s. Also add historical happen-chance to the mix. After all this was the era post World War 1. It was not only Duesenberg which suffered from the associated stigma of a Teutonic Germanic nameplate. The Chrysler Corporation as well suffered from the same automotive marketing issues to the American motoring public and communities.
Yet as is always interesting in the automotive market it was a business people along with marketing staff that brought the wonderful auto creation to fruition not off all things the racing pair of the Duesenberg brothers. Cord immediately initiated the design of the Model J super car. The rest as they say is simply history and historical fact of the future mainstay of the American economy – the automotive industry.
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